ADA CIUCA Resume
Content Editor - LIVESTRONG.COM
July 2018 - March 2019
-Produced up to 7 pieces of editorially and SEO-driven content per week (edited, wrote, pitched and assigned).
-Curated daily lineups, copywrote headlines and subject lines and approved imagery for 2 unisex and 10 gender-specific newsletters per week; increased sessions by 34 % MoM and 20% YoY as of Jan 2019.
-Managed a team of 4 freelance writers and assigned content on a bi-weekly basis.
-Strengthened LIVESTRONG.COM’s content strategy by acting as liaison between the editorial team and the newsletter audience, offering insights into the types of content that performed best on the platform.
-Produced and packaged LIVESTRONG.COM’s annual holiday gift guide (secured more than 50 PR samples, edited peer reviews, served as producer and co-creative director of the photoshoot.)
Editorial Intern/Associate Editor - LIVESTRONG.COM
August 2017 - May 2018/May 2018 - July 2018
-Wrote and edited up to 4 pieces of editorially-driven slideshows, news and evergreen pieces of content per week, gaining up to 500k sessions per month.
-Curated lineups and subject lines for 2 unisex and 10 gender-specific newsletters per week, with an audience of 2 million active subscribers.
-Managed content partnership with AOL, LIVESTRONG.COM’s second highest traffic generator; curated and optimized partnership content on a weekly basis and grew partnership traffic by 30 percent.
-Sourced PR samples and models, coordinated production, creatively directed shoots and wrote accompanying articles for two major annual editorial tentpoles.
-Curated, wrote copy and scheduled posts for LIVESTRONG.COM’s Facebook page.
Marketing Coordinator - Consensus Inc.
January 2017 - June 2017
-Maintained company's social media platforms (@ConsensusLive), website (www.consensusinc.com) and blog (http://consensusinc.com/the-latest/) and coordinated content for the aforementioned platforms.
-Supported and assisted marketing and new business project leads with a variety of marketing and outreach activities.
-Collaborated with creative partners and vendors to facilitate marketing content needs.
-Created, organized and maintained company marketing database.
-Conducted initial research on issues and background for new business pitches, proposals and marketing initiatives.
-Coordinated marketing ads and event sponsorship details and elements.
-Supported new business development initiatives by assisting with proposal preparation and delivery activities, as well as the organization of marketing and new business assets.
Community Engagement Intern - Consensus Inc.
October 2016 - December 2016
-Participated in collaborative sessions to develop community engagement strategies, including message development, media relations, social media, grassroots communications and content development.
-Supported and assisted account teams with a variety of community outreach and public involvement activities as directed.
-Staffed marketing exhibits at industry and networking events.
-Conducted basic initial research on issues and background for accounts and community outreach initiatives using the internet and other resources.
-Monitored traditional and online media and created media clips and weekly reports for real estate clients.
-Coordinated development of content for websites, blogs and social media for clients in the real estate and education sectors.
-Prepared materials for door-to-door community walks and meetings; monitored and staffed community meetings.
-Assisted with all logistics and facilities for community open houses, workshops and presentations.
-Assisted with outreach calls for informing stakeholders and hearing mobilization.
April 2015 - Present
-Produce independent projects, including articles for LA-based DAYSPA Magazine, NMSU journalism alumni publication The Scoop and El Paso culinary industry magazine Con Sabor.
Student News Writer - New Mexico State University; University Communications and Marketing Services
February 2014 - December 2015
-Authored 50+ news releases for publishing on NMSU's website and publications, and proofread/edited news releases for publishing on NMSU's official website and outlets including USA Today, Las Cruces Bulletin, Las Cruces Sun-News and the Sam Steel Way newsletter.
-Managed NMSU News' Facebook and Twitter pages (21,000+ combined audience); analyzed trends across both platforms; collected and analyzed trends across both platforms, reporting findings to the news directors.
-Proofread and edited incoming departmental news releases, preparing them for website publishing.
-Helped with updating University Communications media distribution lists.
Campus Correspondent - Her Campus at New Mexico State University
September 2015 - December 2015
-Co-founded and served as editor-in-chief of Her Campus NMSU chapter; aided the chapter in reaching Bronze level during its first semester.
-Recruited and managed an 11-person team; led staff meetings; edited weekly web content and managed digital uploads.
-Promoted new articles on the chapter Facebook, Twitter and Instagram.
-Increased readership and awareness for the Her Campus brand and the NMSU chapter.
-Served as a liaison between Her Campus Media and Her Campus at New Mexico State University.
Newsroom Intern - Los Alamos Monitor
May 2013 - August 2013
-Brainstormed story ideas alongside the editor and wrote community-oriented news articles under deadline pressure.
-Assisted in editing/proofreading articles for county-wide release.
-Developed story content, attended community events, took photos and interviewed persons of interest.
-Edited stories for AP style and prepared them for publication.
-Retrieved court documents on a weekly basis and put together the Police Beat and On the Docket features.
Teen Pulse Staff - Los Alamos Monitor
January 2011 - May 2012
-Produced print and online content for Los Alamos Monitor's Teen Pulse feature, which catered to the Los Alamos teen community.
-Pitched story ideas to Teen Pulse page coordinator and produced approved ideas.
-Approached Los Alamos High School students and completed Word on the Street assignments on a regular basis.
New Mexico State University
August 2012 - December 2015
BA of Arts: Journalism and Mass Communication
Minors: Marketing and Advertising
Honors graduate; 3.9 GPA
California State University - Northridge
August 2013 - December 2013
National Student Exchange (NSE)
-Content Management Systems
-Adobe Photoshop & InDesign
-Microsoft Office Suite
-Trello, Asana & Slack
-social media platforms; particularly Instagram, Facebook & Twitter
ACTIVITIES + INTERESTS:
Blogger - Fashamorphosis Style Blog
September 2012 - August 2017
Chapter Advisor - Her Campus Media
January 2016 - December 2016
Provided weekly feedback to 5 chapters regarding editorial content, publicity and social media outreach.
Study Abroad Ambassador - NMSU
September 2012 - December 2015
Assisted incoming exchange students in adapting to US culture, fundraised and planned cultural/social events for students.
Interests: fashion, lifestyle, culture, travel, reading, tea